Inside Retailing

Storming the online market

Watchmaker, Storm London, has launched and Australian online store.

"The online store allows customers to view and purchase our watches and accessories from the comfort of their own home," said John Rose, official agent for STORM London in Australia.

"This way, it doesn't matter where in Australia you are, you have 24 hour access to STORM London products."

Sales from STORM London's online store will be distributed evenly among franchisees.

"We're putting the profits from our online sales back into our stand alone stores. The website works in conjunction with retailers, rather than taking sales away from the stores and their staff," Rose said.
STORM London is stocked in more than 80 retailers across the country and has two concept stores in Victoria at Chadstone and Highpoint.

"Our e-store is a natural progression as STORM London continues to grow in Australia. We're making sure STORM London is a prominent online retailer as shopping trends advance into the online realm.

As the brand continues its Australian growth, the website will receive regular updates. STORM London's range also includes jewellery, sunglasses and bags, all of which are available online.'